Parrot Trot.

If you repeat something over and over, even if its a lie, it begins to take on a truth of its own. There are many things that are pitched constantly that anyone thinking knows are bullshit. Initially we are annoyed that anybody could be stupid enough to fall for something so flimsy. Usually those out there delivering their sack of ill thought out cack speak slightly too forcefully and a half a second too quickly. Then the lie settles in as it becomes a part of the common vernacular and builds in a way you can see coming, you despise, but eventually have to have a grudging respect for. Then time passes and the lie founders under the weight of truth. Respect gone, just an old idea that no longer has traction. It built  itself on the back of the 24 hour news cycle, its life is now shortened by the speed of the information flow on the internet. This is probably a flawed idea, it'll be dead by lunchtime.