The world has always been full of forward thinkers who see something which can benefit everyone. They are usually not the people who know how to profit from it. What tends to happen is the world changing idea is reduced to a shadow by the need for profit, which everyone accepts as the newthing. The bottom line is just that, the bottom. The arse of a glorious idea.
What does work is repeating shit ideas until they take hold. It doesn't matter how crap everyone knows your idea is, just keep repeating it until everyone shrugs and says, "Thats how it is." History is not going to be kind to our current time. In 100 years there are going to be kids linked together, stood in front of the virtual old world shrugging. "They did what?"
Coffee.
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